here’s a breakdown of my professional experience

(basically just my resume formatted for web)

  • 2023-2026 | Remote / Issaquah, WA

    • Primary copywriter for B2B and B2C audiences in insurance, cybersecurity, and IT across web, paid social, email, video, presentations, events, signage

    • Led all web and email content development for Activate, Coalition’s inaugural broker conference, which achieved a 95 NPS in its first year and was scaled into a global series across the US and Europe

    • Translated complex system requirements into clear, concise messaging to improve user experience and reduce related support tickets in cross-functional overhaul of policyholder email communications

  • 2021-2023 | Remote / Issaquah, WA

    • Primary copywriter for B2C and B2B audiences in auto insurance, fintech, and insurtech across web, email, video, organic and paid social, PR, and OOH

    • Strengthened brand voice and identity with performance-driven content designed to increase awareness and drive leads following company rebrand

    • Managed contract writers

  • 2019-2021 | Seattle, WA

    • Led and managed all B2B and B2C marketing projects, including concepting, campaign ideation, creative direction, proofing, editing, approval, scheduling, and implementation

    • Sole copywriter across email, web, print, social, video, PR, blog, ads,

    • Created and managed all social platforms and content calendar

    • Managed team of three sales reps for independent retail channel

    • Produced and directed photo and video shoots (scripts, shot lists, talent management)

  • 2018-2019 | Seattle, WA

    Worked daily with consumers and internal employees to provide education and resolve issues while maintaining a high level of integrity and customer service

  • 2017-2018 | Quincy, MA

    • Served as Executive Assistant to the Executive Director (scheduling, travel, special projects, organization) while managing all office administration

    • End-to-end planning for internal and external events, including Donuts for Delegates (inviting state and local representatives, location, food, budget, set-up)

  • 2015-2016 | Canton, MA

    • Produced product announcements and newsletters broadcasted company-wide and to global markets

    • Managed training footwear and apparel production samples

    • Presented bi-weekly trend reports and industry deep-dives

SKILLS

  • Campaign management (ideation, planning, coordination, distribution, engagement, measurement, testing)

  • Copy: email, web, paid social, video, product, ux, display ads, OOH, event signage

    Content: blog posts, one-pagers, case studies, landing pages, webinars

  • Planning, scheduling, cross-departmental coordination

  • Executive comms & thought leadership, corporate storytelling, internal comms

  • Figma, Canva, Miro, Knak, Klaviyo, Asana, Slack, Monday.com, Adobe Illustrator, Confluence, Jira, Glean, Google Suite, Gemini, Chat GPT, Microsoft Suite, FB Ad Manager