here’s a breakdown of my professional experience

(basically just my resume formatted for web)

  • 2023-2026 | remote / issaquah, wa

    • owned copy across web, paid social, email, video, presentations, events, and signage for b2b and b2c audiences in insurance, cybersecurity, and IT — translating business and product goals into clear, on-brand messaging

    • led all web/email content for activate, coalition's inaugural broker conference (95 nps, since scaled into a global series across the u.s. and europe)

    • overhauled policyholder email communications, simplifying complex system requirements into copy that improved user experience and cut support tickets

  • 2021-2023 | remote / issaquah, wa

    • served as primary copywriter across web, email, video, organic and paid social, PR, and OOH for B2C/B2B audiences in auto insurance, fintech, and insurtech

    • rebuilt brand voice and identity following a company rebrand, producing performance-driven content to grow awareness and drive leads

    • managed contract writers, holding a growing volume of content to a consistent brand voice and quality bar

  • 2019-2021 | seattle, wa

    • led end-to-end coordination of B2B and B2C marketing projects, managing planning, prioritization, creative development, proofing, approvals, scheduling, and implementation across concurrent workstreams

    • coordinated cross-functional stakeholders, deliverables, timelines, production requirements, and external partners from project concept through final implementation

    • managed project dependencies, priorities, deadlines, approvals, and outstanding actions to maintain alignment and drive timely delivery

    • developed and managed sales enablement content supporting the independent retail sales team and customer-facing product conversations

    • created and maintained the content calendar and coordinated photo and video production logistics, including scripts, shot lists, talent, scheduling, and execution

  • 2018-2019 | seattle, wa

    • worked daily with consumers and internal employees to provide education and resolve issues while maintaining a high level of integrity and customer service

  • 2017-2018 | quincy, ma

    • served as executive assistant to the executive director (scheduling, travel, special projects, organization) while managing all office administration

    • end-to-end planning for internal and external events, including donuts for delegates (inviting state and local representatives, location, food, budget, set-up)

  • 2015-2016 | canton, ma

    • coordinated operational and logistical needs for the international product marketing team, supporting product announcements, reports, and product pages for international markets

    • supported long-lead seasonal footwear and apparel product development and marketing cycles, typically working 1.5–2 years ahead to prepare international markets for upcoming product lines and inform buying decisions

    • coordinated footwear and apparel photography and product materials used for international market training and product education

    • supported planning, onsite setup, and booth merchandising for Reebok's global brand conference, where international markets previewed new product lines to inform forecasting and purchasing decisions

    • presented bi-weekly trend reports and industry deep-dives supporting product and market planning

here are some of the skills i developed at those jobs

  • campaign management (ideation, planning, coordination, distribution, engagement, measurement, testing)

  • copy: email, web, paid social, product, ux, display ads, OOH, event signage, voice & tone guides

    content: video, scripts, shot lists, short-form reels, blog posts, one-pagers, case studies, landing pages, webinars

  • project planning, workstream management, cross-functional coordination, timeline management, milestone tracking, dependency management, prioritization, risk & issue identification, status communication, production coordination

  • process improvement, workflow optimization, creative operations, operational planning, requirements gathering, project documentation, continuous improvement, product development support, cross-functional collaboration, stakeholder alignment, issue resolution, vendor & external partner coordination, team coordination

  • executive comms & thought leadership, corporate storytelling, internal comms

  • figma, asana, miro, knak, klaviyo, canva, slack, monday.com, adobe illustrator, confluence, jira, glean, google workspace, gemini, microsoft 365, fb ad manager