coalition emails
webinar email invites
goal: drive 600 registrations for quarterly cybersecurity webinar
approach: four emails sends to segmented IT and MSP audiences (in additional to organic LinkedIn posts)
results: provocative, concise approach for the final invite (sent one hour before the webinar) generated over 1/3 of registrations within one hour
activate event email invites
goal: drive 300 registrations for global cyber insurance conference for brokers hosted by Coalition
approach: eight emails sends to broker contacts and leads from September 2025 through August 2026
results: surpassed registration target, with two invites accounting for 25% of total registrations